At this stage we study the distinctive features of the market segment, in which our customer operates. Which trends are available, what the primary interests of end users are, what major differences exist between the competing offers.
We identify the customer's main strong selling points, choose the style of presenting the information, prioritize the information sources.
The results of the above work will lay the basis for the following stage of our work and namely making recommendations as to the structure of the information to be published on the website.